We just launched! Online payments are coming soon — but you can still place your order!

C.A.R.T
Y.E.R.Ö.M - Limited drops: clothes, furniture, art

BLOG

Brand

Meet me, I am Nataly Yeromenko

Hey world, let me introduce myself. I’m Nataly Yeromenko — designer, creative director, visual thinker, content creator, entrepreneur… a little bit of everything.

My journey with art began in Ukraine when I first fell in love with graphic design in high school. I didn’t even have a computer then, but I was already obsessed. This passion led me to pursue a master’s degree in graphic design, and soon after, I co-founded my first creative agency in 2006.

For more than a decade, I was not just a designer, but also a manager, team builder, and businesswoman, leading creative projects for clients across Ukraine and Europe. I ran a fast-paced life, managing a team of 12 designers, developers, and managers.

But in 2014, something shifted. That’s when Bagart was born — a brand of handmade bags that marked my creative comeback.

Fashion has always been my playground, and through my role as Art Director at Étrange Creative Agency, I finally had the space to turn that passion into something real.

I started painting again. I needed more creativity in my own life. Drawing prints, designing collections, sewing bags — it brought me back to the joy of making things with my own hands, not just directing others to do it.

Before that, I had actually spent six months learning to sew and diving deep into research on bag design, materials, and trends — laying the foundation for what would become BagArt’s unique identity. The collection focused on thoughtful craftsmanship, modern elegance, and quality.

And it worked. Within just two years, BagArt made it to the Top 10 Ukrainian handmade handbag brands in 2016.

You can check out the journey here: BagArt Collections PDF
And more on Instagram: @bagart.brand

In 2016, I moved to Barcelona and started a new chapter of my personal life. I had to close the agency and leave the team behind. It wasn’t easy, but it was necessary - a step aligned with building a new life in a new country and learning Spanish from scratch.

I spent the next few years freelancing as a creative director and designer, working on different projects, traveling (the U.S., Peru, all across Europe), even living in Mexico for a while… just letting life happen.

Some time later, after Covid hit, I had to make a tough decision and pause my bag project. With all the shutdowns and uncertainty, I simply couldn’t continue as it was.

But here I am — four years later — once again feeling the urge to explore my… creative destiny. 

I wanted to feel more connected – not just with design or strategy, but with something deeper, more human, more mine. I didn’t want to only build brands for others. I wanted to create something with my hands again. Something that reflects my thoughts, values, and soul.

That’s how Y.E.R.Ö.M. was born — not as a brand (at least not yet), but as a personal project and philosophy. A space where I could give old things a second life. Where I could paint again.

Restore furniture. Work with materials that have stories, textures, and time in them. A space where I could transform forgotten objects into pieces of art and beauty.

I believe we consume too much. We throw away too easily. Through Y.E.R.Ö.M., I want to remind myself — and maybe others too — that there’s beauty in restoring, in slowing down, in making things that last.

It’s just the beginning. But if you’re here, reading these words — thank you. I hope we share the same love for creativity, meaning, and transformation.

 

 

 

Your Essence Reflected On Materials.
Y.E.R.Ö.M.